NYT > Advertising and Marketing

News about advertising and marketing, including commentary and archival articles published in The New York Times.

• Fashion Brands Say Publications Are a Good Investment

  Fashion businesses say their publications and more recent online versions are good marketing tools.

• Sonic Drive-In Brings Back Longtime Spokesmen

  The fast-food chain’s campaign reintroduced T. J. Jagodowski and Peter Grosz, who starred in humorous ads from 2002 to 2010, through social media.

• Q. and A. With Stuart Elliott

  The Volkswagen commercial featuring Bolt, the weight-losing dog, has a viewer wondering just how many Bolts were used.

• Raising BBC America’s Profile, Focusing on New York — Campaign Spotlight

  A new campaign, concentrating on New York, seeks to raise the profile of BBC America, already available in about 75 million American households.

• Accounts and People of Note in the Advertising Industry

  Tim Allen joined the Boston office of SapientNitro, part of Sapient, in a new post, creative director for experience design. He had been a creative...

• Campaigns Use ‘Microtargeting’ to Attract Supporters

  Some Republican candidates are said to be using microtargeting, a sophisticated technology that allows campaigns to tailor messages to specific voters.